1948 Playboy. Few people have actually seen an example

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  Lot #166  (Sale Order: 168 of 319)  
Sold for: $40,000.00 to 1****e
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1948 Playboy. Few people have actually seen an example of the 1948 Playboy retractable hardtop convertible because only 97 of the cars were built by the Playboy Motor Company of Buffalo, NY before its financial bankruptcy in 1951. This example, number 79, has 7500 actual miles, was originally owned by one of the founders of the company and features a 40 hp Hercules engine with overdrive, a very rare combination. The Playboy was the first car to have a multi-part retractable hardtop, coil springs and a unit body. The Hemken Collection is the third owner of the car which was purchased in Tampa, Florida in 2000. It was shown at the Salisbury House Concours in 2010. Only 43 of these cars are believed to have survived according to David Kaplan, a grandson of company founder Lou Horowitz, and considered the authority of his grandfather's cars. Horowitz was a Packard dealer who saw a need for a smaller, cheaper car than what he was selling. Using all outsourced parts, the car was built at a cost around $900 and Horowitz recruited two friends to begin production of the vehicle. Only 97 of the actual cars were built, not including a prototype and an unfinished car, but the group failed to develop a dealer network and was forced into bankruptcy. Under-capitalized, the company simply couldn't compete with the better-financed companies offering much more conventional cars. The three passenger convertible has a 90 inch wheelbase, less than a Rambler American, and is 156" long overall riding on 12-inch diameter wheels and weighing 1900 pounds. The car was priced at $985. Running well and driven in the 2021 Williams, IA July 4th celebration, the Playboy was a real crowd pleaser.

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This item is part of Hemken Auto Museum Collection
 Saturday, Sep 18, 2021 | 9:00 AM  Central
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1948 Playboy. Few people have actually seen an example
1948 Playboy. Few people have actually seen an example
Lot number: 166
Seller: Rich Penn Auctions
Event: Hemken Auto Museum Collection
Ends: Saturday, September 18 | 9:00 AM  Central

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