Day 1 - Richmond Auctions Premier Advertising Sale

Day 1 - Richmond Auctions Premier Advertising Sale

Friday, September 15, 2023  |  10:00 AM Eastern
Auction closed.
Day 1 - Richmond Auctions Premier Advertising Sale

Day 1 - Richmond Auctions Premier Advertising Sale

Friday, September 15, 2023  |  10:00 AM Eastern
Auction closed.
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Richmond Auctions is proud to present our 2023 Premier Two-Day Advertising Auction on September 15-16, 2023. This multi-day sale features an incredible assortment of Petroliana, Automobilia and Soda/Country Store advertising pieces with select items from three world class collections. The auction contains over 800 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks and oil cans.

The Spomer Classics Collection presents an outstanding selection of rare neon signs, porcelain signs, neon dealership clocks and gas pump globes. Marv and Jeanine Spomer assembled a top shelf collection of advertising and classic cars that were on display in their museum in Worthington, MN. This is their second offering of items brought to market by Richmond Auctions.

The Vernon Walker Collection features an exceptional grouping of neon and porcelain signs. Known throughout the hobby for years, Vernon Walker amassed a world class collection of rare, high-condition pieces that we are very pleased to bring to market. Show more
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Live Savers After Eating Aid Digestion After Smoking Sweet Breath SSP Sign - 8.25

Lot # 1 (Sale Order: 1 of 450)      

SSP (single sided porcelain) sign has very good color and gloss. The field has some light fading with a few small rust stains, mainly in the center. The outer field has l...moreight scratches and a half dollar size chip with light bend at the right edge. All original grommets are present. Very unique and desired example. 4” H x 25.75” W. Condition: 8.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Rare Ma's Root Beer "Thank You Call Again" SST Sign w/ 6 Pack and Ma - 8.5

Lot # 2 (Sale Order: 2 of 450)      

Rare SST (single sided tin) embossed sign has excellent color and shine. The field has small scuffs and scratches with very light wear and paint chips along the perimeter...more. 11.5" H x 27.5" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Drink Double Cola SST Sign w/ Bottle & Glasses - 8.5

Lot # 3 (Sale Order: 3 of 450)      

SST (single sided tin) embossed self framed sign has excellent color and shine. The field has fine scratches with areas of paper marks throughout. The perimeter has small...more creases and a few chips. Marked E-G Co. on lower right edge. 20" H x 28" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Bireley's "Happifies Thirst" SST Sign - 8.5

Lot # 4 (Sale Order: 4 of 450)      

SST (single sided tin) embossed self framed sign has excellent color and shine. The field has small scratches, light wear and one eraser sized ding with oxidation at the ...moreright mount hole. The self framed edge has a few bends and paint chips. Marked 60-1 Stout Sign Co., St. Louis, Mo. Made in U.S.A. 54" H x 18.25" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Pride of Oregon Regular SSP Pump Plate Sign - 9

Lot # 5 (Sale Order: 5 of 450)      

Superb SSP (single sided porcelain) sign has excellent color and gloss. The field is clean with only one small scuff. The edges have a few small chips with one tiny ding ...moreat the lower left corner. The original grommets are present. 22” H x 14” W. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Sinclair Opaline Motor Oils SSP Lubester Sign - 8.75

Lot # 6 (Sale Order: 6 of 450)      

SSP (single sided porcelain) sign has very good color and gloss. The field has a few small scratches with light edge wear. All six original grommets are present. 17" H x ...more11" W. Condition: 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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1958 Ford France S.A. DSP Sign - 9 & 8.5

Lot # 7 (Sale Order: 7 of 450)      

DSP (double sided porcelain) sign has excellent color and gloss. The display side has small scratches and light wear in the field with chipping on the upper edge, lower t...moreip and at some of the mounting holes. The reverse is similar with a few chips in the field and crazing across the upper portion of the white. 37.5" H x 23.75" W. Condition: 9 & 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Ford, Lincoln, Mercury, Edsel.

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1959 Texaco Farm Lubricants Sold Here SSP Sign - 8.9

Lot # 8 (Sale Order: 8 of 450)      

SSP (single sided porcelain) sign has excellent color and gloss. The display has a few small scratches with one flea bite in the field. The lower left corner has a slight...more bend with porcelain loss. The mounting holes and edges have small chips. Marked Made in U.S.A. 10-9-59. 30" H x 42" W. Condition: 8.9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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5' Sinclair DSP Sign w/ Dino & Frame - 8.5

Lot # 9 (Sale Order: 9 of 450)      

DSP (double sided porcelain) sign has excellent color and gloss. Side #1 has scratches with an area of chipping beside the "L" and two tiny chips in the lower field. The ...morereverse is in similar condition. The sign is mounted in the original ring with attaching hardware for a pole. Featured piece from the Vernon Walker Collection. 43.5" H x 60" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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5' Cadillac Authorized Service DSP Sign - 9 & 8.75

Lot # 10 (Sale Order: 10 of 450)      

DSP (double sided porcelain) sign has excellent color and gloss. Side #1 has a clean field. The perimeter has light discoloration with a chip and slight bend on the upper...more right corner. The reverse is similar with wear and scratches in the field. Marked Walker & Co. Detroit. Featured piece from the Vernon Walker Collection. 60" D. Condition: 9 & 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Buick, Cadillac, Chevrolet, GMC, General Motors, Oldsmobile, Pontiac.

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Orange Crush PAM Lighted Advertising Clock w/ Bottlecap - 9

Lot # 11 (Sale Order: 11 of 450)      

The clock lights as it should but does not run. The face and inner hands are in very good condition. The outer body has light wear and is missing one small retaining tag ...morefor one of the access panels. A PAM manufacturer tag is on the back. The lower edge of the body is stamped 10 2. 15" H x 15" W x 3" D. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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36" Pratt & Lambert Paint DSP Sign - 9

Lot # 12 (Sale Order: 12 of 450)      

Superb DSP (double sided porcelain) sign has excellent color and gloss. Both sides are very clean with minor fine scratches in the fields. The perimeter has small scratch...morees and minor edge chips. All four original grommets are present. Featured piece from the Vernon Walker Collection. 24" H x 36" W. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Nesbitt's "Favored for Flavors" w/ Oranges - 9

Lot # 13 (Sale Order: 13 of 450)      

Outstanding SST (single sided tin) embossed sign has excellent color and shine. The field has small fine scratches with small scratches and paint chips along the perimete...morer. Marked #6321 Stout Sign Co., St. Louis, Mo. 12" H x 30" W. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Sold for: USD 550.00

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Green Spot Real Orangeade 5 Cents SST Sign - 8.5

Lot # 14 (Sale Order: 14 of 450)      

SST (single sided tin) vertical embossed sign has excellent color and shine. The sign has minor wear with discolored spotting, scratches and a few light bends throughout....more Marked The Matthews Co. Detroit, MICH on the lower left. 36" H x 12" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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1955 48" Drink Coca Cola Canadian Porcelain Button Sign - 8.75

Lot # 15 (Sale Order: 15 of 450)      

SSP (single sided porcelain) convex button sign has excellent color and gloss. The sign features bright yellow, red and white colors. The fields have flea bites, small sc...moreratches and a nickel sized chip below the tail of the “C” in Coca Cola. The perimeter has small chips, faint discoloration and paint drips. Marked Made in Canada P&M 1955. This 48” porcelain button sign is one of the tougher versions to find. Featured piece from the Vernon Walker Collection. 48" D. Condition: 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Coke.

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Golden Penn 100% Pure Pennsylvania Motor Oil Sign w/ Nugget - 9 & 8.75

Lot # 16 (Sale Order: 16 of 450)      

Nice double sided Masonite sign has excellent color and shine. The display side has small scuffs and light wear with a few small stains and chips along the edges. The rev...moreerse is similar with more wear and one small area of touch on the lower edge below the "P" in Property. Overall, a nice Golden Penn sign with outstanding colors and graphics. 16" H x 24" W. Condition: 9 & 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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McGraw Tires DST Flange Sign w/ Tube & Tire - 7.25 & 2

Lot # 17 (Sale Order: 17 of 450)      

DST (double sided tin) lithograph flange sign has very good color and shine on the display side. The field and perimeter have general age wear including age toning, scrat...moreches and small paint chips. The reverse has heavy rust staining and wear. 27.5" H x 18" W. Condition: 7.25 & 2. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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42" Nash Service DSP Sign - 8.75

Lot # 18 (Sale Order: 18 of 450)      

DSP (double sided porcelain) sign has excellent color and gloss. Side #1 has fine scratches and two small chips in the fields. The reverse has a factory blemish in the "N...more" of Nash with fine scratches, bruises and chips in the fields. The perimeter has some chipping present on both sides. Three of the four factory grommets are in place. Featured piece from the Vernon Walker Collection. 42" D. Condition: 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Riverside Tires Batteries Authorized Dealer 30" DSP Sign - 9.25

Lot # 19 (Sale Order: 19 of 450)      

DSP (double sided porcelain) sign has excellent color and gloss. Side #1 has a clean field with minor fine scratches. There are a few areas of dark discoloration in the o...moreuter field and perimeter with a few tiny edge chips. The reverse is similar with a small scuff in the field. Both sides have an additional porcelain sign measuring 3.75" x 14.75" affixed to the lower field. Both original grommets are present. Overall, a very clean 30" Riverside Tires Sign. 30" D. Condition: 9.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Sold for: USD 4,200.00

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48" Johnson Oils Time Tells Gasolene DSP Sign - 8.75 & 8.5

Lot # 20 (Sale Order: 20 of 450)      

Desirable DSP (double sided porcelain) sign with bright and glossy colors throughout. Side #1 has a few small scratches and three tiny chips in the field. The perimeter h...moreas small chips and errant non-factory paint along the edges. The reverse is similar with a few additional chips and small areas of crazing. Marked Reliance Adv. Co. Milwaukee. Overall, an outstanding example of this very desireable sign from Johnson Oils. Featured piece from the Vernon Walker Collection. 48" D. Condition: 8.75 & 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Sold for: USD 24,000.00

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Volk Pilsner Beer "Nothing Finer" DSP Sign Volk Brewery Great Falls Montana - 9 & 8.5

Lot # 21 (Sale Order: 21 of 450)      

DSP (double sided porcelain) sign has excellent color and gloss. The fields have fine scratches and light wear with a spot of crazing in the “R” of Pilsner. The upper...more edge has one small ding with a touch of metal loss. The reverse is similar with a small chip and crazing, mostly in the red porcelain. The sign has some perimeter wear. Overall, a great early Montana brewery sign from Great Falls. Featured piece from the Vernon Walker Collection. 36" H x 37" W. Condition: 9 & 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Hires Root Beer For Pleasure and Thirst SST Sign - 9

Lot # 22 (Sale Order: 22 of 450)      

Outstanding SST (single sided tin) embossed self framed sign has excellent color and shine. The field is clean with only one scratch above the bottle. The edges have ligh...moret wear with areas of paint loss. Marked Made in U.S.A. BN 12 Press Sign Co. St. Louis. 17.75" H x 55.75" W. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Drink Dr. Pepper Good For Life Checkerboard SSP Sign - 9

Lot # 23 (Sale Order: 23 of 450)      

Fantastic SSP (single sided porcelain) sign with excellent color and gloss. The field has light wear and scratches with one small chip at the upper right corner. All orig...moreinal grommets are present. Marked McMath Axilrod Dallas. 10" H x 24" W. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Buy Pepsi Cola Here Double Dot DST Flange Sign - 8.9 & 8.5

Lot # 24 (Sale Order: 24 of 450)      

DST (double sided tin) flange sign has excellent color and shine. Side #1 has paper marks throughout with fine scratches and tiny nicks in the field. There are a few line...mores from storage in the outer field and perimeter. The reverse has slightly more wear. Marked M-44. 12" H x 16" W. Condition: 8.9 & 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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"Fresh Up" with 7up SST Sign - 8.5

Lot # 25 (Sale Order: 25 of 450)      

SST (single sided tin) embossed tin sign with scalloped lower edge has excellent color and shine. The field and bubble edge have small paint chips, nicks and scratches. T...morehe lower scalloped portion has small bends and light wear. Marked Stout Sign Co St. Louis #41 Made in U.S.A. 856. This version is much tougher to find than the normal 7up bubble sign. 41" H x 41" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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