Day 2 - Richmond Auctions Premier Advertising Sale

Day 2 - Richmond Auctions Premier Advertising Sale

Saturday, September 16, 2023  |  10:00 AM Eastern
Auction closed.
Day 2 - Richmond Auctions Premier Advertising Sale

Day 2 - Richmond Auctions Premier Advertising Sale

Saturday, September 16, 2023  |  10:00 AM Eastern
Auction closed.
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Richmond Auctions is proud to present our 2023 Premier Two-Day Advertising Auction on September 15-16, 2023. This multi-day sale features an incredible assortment of Petroliana, Automobilia and Soda/Country Store advertising pieces with select items from three world class collections. The auction contains over 800 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks and oil cans.

The Spomer Classics Collection presents an outstanding selection of rare neon signs, porcelain signs, neon dealership clocks and gas pump globes. Marv and Jeanine Spomer assembled a top shelf collection of advertising and classic cars that were on display in their museum in Worthington, MN. This is their second offering of items brought to market by Richmond Auctions.

The Vernon Walker Collection features an exceptional grouping of neon and porcelain signs. Known throughout the hobby for years, Vernon Walker amassed a world class collection of rare, high-condition pieces that we are very pleased to bring to market. Show more
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6' Sinclair H-C Gasoline DSP Sign & Original Ring - 8.9

Lot # 500 (Sale Order: 1 of 392)      

Exceptionally clean DSP (double sided porcelain) sign with excellent color and gloss. Side #1 has a few small scratches and tiny flea bites in the field. The reverse is s...moreimilar with a few chips in the outer field. Marked I.R. 56. The ring is original and in very good condition. Overall this is an extremely nice example of this sign and it would be very hard to upgrade. Featured piece from the Vernon Walker Collection. 72" D. Condition: 8.9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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1933 Drink Coca Cola Delicious and Refreshing "Luncheonette" DSP Sign & Frame - 9C

Lot # 501 (Sale Order: 2 of 392)      

Incredible DSP (double sided porcelain) sign with excellent color and gloss. Side #1 has one tiny flea chip in the field. The outer field and perimeter are clean. The rev...moreerse is similar with a tiny chip beside the "a" in Coca. The original mounting frame is in nice condition with light wear present. Marked Made in U.S.A. 1933 TENN ENAMEL MFG. CO. NASHVILLE. Featured piece from the Vernon Walker Collection. 42.5" H x 60.75" W. Condition: 9C. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Coke.

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36" Stag Beer SSP Neon Sign Skin w/ Deer Logo - 8.75

Lot # 502 (Sale Order: 3 of 392)      

SSP (single sided porcelain) neon sign skin has excellent color and gloss. The sign is very clean throughout. There are minor areas of staining in the white porcelain wit...moreh small chips at the neon tube support holes and along the perimeter. Overall, an outstanding Stag Beer neon sign. Featured piece from the Vernon Walker Collection. 36" D. Condition: 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Rare Enjoy Borden's Ice Cream w/ Elsie DSP Curb Sign - 8.25

Lot # 503 (Sale Order: 4 of 392)      

Rare DSP (double sided porcelain) curb sign and stand with excellent color and gloss. Side #1 has surface wear and chips with some crazing through the outer field and per...moreimeter. The reverse is similar with a slightly larger chip at the top. This is the only example of this sign we have seen. Featured piece from the Vernon Walker Collection. 40" H x 20" W x 22" D. Condition: 8.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Hamm's Beer "From the Land of Sky Blue Waters" DSP Sign & Frame - 8.75

Lot # 504 (Sale Order: 5 of 392)      

DSP (double sided porcelain) sign has excellent color and gloss. Side #1 has three eraser sized chips in the field. The reverse has surface wear and tiny chips. Mounted i...moren the original frame with hangers. Overall, very nice on both sides. Featured piece from the Vernon Walker Collection. 46.5" H x 60" W. Condition: 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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5' Richfield Gasoline DSP ID Sign - 9.25 & 9C

Lot # 505 (Sale Order: 6 of 392)      

Incredible DSP (double sided porcelain) sign with excellent color and gloss. Side #1 has some surface scratches and a few factory imperfections in the field. There is one...more eraser size chip at 9 o’clock. The reverse has small surface scratches and a tiny chip to the left of the eagle's wing. Both sides have small edge chips present. Overall, this is an excellent example of this desirable Richfield sign. Featured piece from the Vernon Walker Collection. 58.5” D. Condition: 9.25 & 9C. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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12" Signal Ethyl Gasoline SSP Pump Plate Sign - 9

Lot # 506 (Sale Order: 7 of 392)      

Outstanding SSP (single sided porcelain) sign with very good color and gloss. The field is clean with small scratches and scuffs in the perimeter. The black background ha...mores some faint spotting with one tiny flea bite on the right hand mounting hole. 12" D. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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1930s Hertz Rent-A-Car Drivurself System DSP Sign - 8.25 & 7.5

Lot # 507 (Sale Order: 8 of 392)      

Early DSP (double sided porcelain) sign has very good color and gloss. Side #1 has general surface wear and flea bites in the fields with chips and areas of crazing aroun...mored the perimeter. There are touch ups in the "C & E" of Licensees and along the edges. The reverse has more wear with multiple small chips in the fields and areas of touch up. Marked Burdick Consumers Bldg., Chi. & Balto Enl. & Nov. Co., Md. This logo was used by Hertz from the late 1920's through the 1940's. Featured piece from the Vernon Walker Collection. 36" H x 30" W. Condition: 8.25 & 7.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Early Fisk Tires DSP Flange Sign - 9 & 8.9

Lot # 508 (Sale Order: 9 of 392)      

DSP (double sided porcelain) flange sign has excellent color and gloss. Side #1 has small scratches in the outer field with small chips around the perimeter. The reverse ...moreis similar with a flea bite in the “K” and a small, chipped area on the upper right edge of the blue porcelain. Overall, a very nice example of this early Fisk Tires flange sign. 20" H x 25.75" W. Condition: 9 & 8.9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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5' Robot Aligning & Axle Straightening DSP w/ Logo - 9 & 8.5

Lot # 509 (Sale Order: 10 of 392)      

DSP (double sided porcelain) sign has excellent color and gloss. Both sides feature outstanding graphics of a robot in the center field. Side #1 has a clean field with sm...moreall scratches in the outer field. The perimeter of the sign has areas of rust staining, wear and small edge chips. The reverse is similar with areas of discoloration, mainly in the blue. Featured piece from the Vernon Walker Collection. 35.75" H x 60" W. Condition: 9 & 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Drink Cheer Up SSP Neon Sign w/ Bottle - 9.25

Lot # 510 (Sale Order: 11 of 392)      

Incredible SSP (single sided porcelain) neon sign has excellent color and gloss. The fields are very clean with a few small factory blemishes. There are a few touch ups a...morelong the edges/corners. This is a great example of this sign and a soda neon that is rarely seen. This is likely the best known example out there and would be extremely hard to upgrade. Featured piece from the Vernon Walker Collection. 48” H x 54” W x 10” D. Condition: 9.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Sun Drop Golden Girl Cola Refreshing As A Cup Of Coffee Embossed SST Sign - 8.75

Lot # 511 (Sale Order: 12 of 392)      

SST (single sided tin) embossed self-framed die cut sign has excellent color and shine. The fields have a few small nicks, scratches and spots of color variation. The sel...moref-framed edges have faint bends and small paint chips. Marked Press Sign Co. St. Louis 7M12-C. This version is tough to find, especially in this condition. 40.5" H x 54.5" W. Condition: 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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48" Old Fort Feeds "Famous for Feeds" SSP Sign - 9

Lot # 512 (Sale Order: 13 of 392)      

Incredible SSP (single sided porcelain) sign has excellent color and gloss. The fields are clean with areas of chipping and touch ups along the perimeter. Marked Beach Co...moreshocton, O. Overall, an excellent example with great Wagon and Frontiersman graphics. Featured piece from the Vernon Walker Collection. 47.5" H x 40" W. Condition: 9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Campbell's Tomato Soup Curved SSP Sign w/ Bracket - 8.5

Lot # 513 (Sale Order: 14 of 392)      

SSP (single sided porcelain) curved sign with bracket has excellent color and gloss. The field has surface wear with a nickel sized chip. The sign has light crazing aroun...mored the S and O of Soup with small chips around the edges. 22.5" H x 12.75" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Carhartt's Pants Overalls & Gloves Curved SSP Sign w/ Bracket - 7.5

Lot # 514 (Sale Order: 15 of 392)      

SSP (single sided porcelain) curved sign with bracket has very good color and gloss. The field has flea bites and scratches in the field with one 2" chip. There are areas...more of vertical discoloration, mainly on the left hand side. The edges have some chipping with three touch ups in the red edge. 22.5" H x 21" W x 5" D. Condition: 7.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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NOS The Ferguson System DSP Sign w/ Hood & Original Crate - 9.25

Lot # 515 (Sale Order: 16 of 392)      

Two outstanding NOS (new old stock) SSP (single sided porcelain) signs w/ hood and original wooden crate. Both sides are in amazing condition. Side #1 has a clean field w...moreith a few small scratches and shallow chips near the upper white edge. The reverse has a clean field with one tiny flea bite in the "G" of Ferguson that may be factory. The screw heads on both sides have factory white paint dabs. The upper hood is in excellent condition with some areas of paint loss and oxidation from storage. The wooden crate is in very good condition and stamped From Neon Prod. Lima, Ohio. The top of the crate states, "To: Hebron Motor Sales Hebron, North Dakota." Featured piece from the Vernon Walker Collection. 41" H x 60" W x 21" D. Condition: 9.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Ford, Lincoln, Mercury, Edsel.

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NOS Sinclair Oils SSP Sign (Small) - 9.5

Lot # 516 (Sale Order: 17 of 392)      

Incredible NOS (new old stock) SSP (single sided porcelain) sign has superb color and gloss. The field is clean with a few tiny scuffs to the left of the upper mount hole...more. All four original grommets are in place. This sign would be difficult to upgrade. 6" D. Condition: 9.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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12" Sinclair Opaline SSP Lubester Plate Sign - 8.9

Lot # 517 (Sale Order: 18 of 392)      

SSP (single sided porcelain) lubester sign has excellent color and gloss. The field is clean with light scratches. The edges and mounting holes have tiny chips with one s...moremall area of crazing above the lower left mounting hole. 12" H x 12" W. Condition: 8.9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Early Ford Automobiles Wooden Thermometer & Model T Graphic - 8.5

Lot # 518 (Sale Order: 19 of 392)      

Single sided wooden thermometer has very good overall color. The field has a few small nicks and scratches with light areas of discoloration. The edges have wear with two...more tiny holes and the upper mounting hole has been enlarged. The tube is intact and appears to read the correct temperature. Marked Taylor Permacolor. Overall, a great early wood Ford thermometer with two digit phone number. 21" H x 6.5" W. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Ford, Lincoln, Mercury, Edsel.

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Gilmore Red Lion Gasoline Framed Paper Poster - 8

Lot # 519 (Sale Order: 20 of 392)      

Single sided professionally framed poster has very good overall color. The Red Lion graphic in the field is clean with small tears in the upper speed line letters and lig...moreht wear in the lower Lion lettering. The perimeter has soiling and small areas of loss. The poster appears to be mounted to a cardboard backing. Overall, a striking graphic that displays very well. 51” H x 39” W. Condition: 8. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Incredible 7' Coca Cola City Drugs DSP Neon Sign Montgomery Alabama - 9.5 & 9.25

Lot # 520 (Sale Order: 21 of 392)      

Incredible DSP (double sided porcelain) neon sign with excellent color and gloss. Side #1 is exceptionally clean with only minor edge chips on the upper City Drug panel. ...moreSide #2 has a few tiny fine scratches in the field. Each of the three porcelain panels have light rust staining from the neon tube supports. There are a few tiny edge chips where the main Coca Cola panel connects to the bullnose. From City Drug, a pharmacy in business for 90 years, located in the heart of downtown Montgomery, Alabama. This is truly one of the most exceptional Coca Cola neon signs we have ever seen. Featured piece from the Vernon Walker Collection. 64" H x 84" W x 16" D. Condition: 9.5 & 9.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Coke.

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NOS Coca Cola Policeman "Drink Coca Cola" Thank You Resume Speed DST Sign - 9.25

Lot # 521 (Sale Order: 22 of 392)      

Outstanding NOS (new old stock) two-piece SST (single sided tin) bubble signs with original box. Both sides have exceptional color and shine. The policeman has paper mark...mores and fine scratches. The reverse has a clean field with a few tiny brown spots that will most likely clean. There are a few scuffs and small scratches along the bottom with a slight bend across the finger tips at the top. Both signs are marked AM 71 on the lower edge. The original shipping box has age related soiling and wear. The box is marked "To Biscoe Coca Cola Bott Co Inc South Main St. Biscoe, N.C." Overall, an exceptional time capsule Coca Cola Policeman. 60" H x 30" W. Condition: 9.25. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Coke.

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5' Coca Cola Fountain Rexall Drug Multi-Piece DSP Sign - 9C & 8.9

Lot # 522 (Sale Order: 23 of 392)      

Two incredible multi-piece SSP (single sided porcelain) signs mounted back-to-back on the original can. Both sides are very clean with excellent color and gloss. Side #1 ...morehas two small chips and faint staining with minimal edge wear. The reverse is similar with two slightly larger chips. Overall, a unique and clean dual branded Coca Cola/Rexall porcelain sign. Featured piece from the Vernon Walker Collection. 52" H x 60" W x 5" D. Condition: 9C & 8.9. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above. Coke.

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Falstaff Beer "The Choicest Product of the Brewers' Art" DSP Neon Sign - 8.5

Lot # 523 (Sale Order: 24 of 392)      

Two SSP (single sided porcelain) die cut signs mounted back-to-back on the original can. Both sides have excellent color and gloss. Side #1 has small chips in the field w...moreith small chips and a slight bend along the lower right edge. The reverse is in similar condition with porcelain loss on the lower left corners. Marked Mt. Vernon Neon. The sign retains its original can with hangers at the top. Both access doors are missing. Overall, a great looking Falstaff Beer neon in a great size. 42" H x 32" W x 14" D. Condition: 8.5. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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Singer Sewing Machines DSP Sign - 9 & 8.75

Lot # 524 (Sale Order: 25 of 392)      

Striking DSP (double sided porcelain) sign with excellent color and gloss. Side #1 has surface scratches in the field with small chips along the edges of the sign. The re...moreverse has similar wear with a few more scratches. Both original grommets are present at the top. The sign is marked NA-2291 Made in U.S.A. 32” H x 24.5” W. Condition: 9 & 8.75. All items are guaranteed authentic by Richmond Auctions. Free delivery is offered to either the Indy Ad Show or AACA Fall Hershey Flea Market. Please contact us immediately following the auction if you need delivery to one of the shows listed above.

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