Mazda’s 2016 MX-5 Launch Edition is the first new-generation MX-5 to go on sale in the U.S., following on the success of last year’s 2015 MX-5 25th Anniversary Edition, which sold out in just 10 minutes. Based on the premium MX-5 Grand Touring, all Launch Edition MX-5s will come in Soul Red with a Sport Tan leather interior – a color combination exclusive to the Launch Edition for 2016. The MX-5 Launch Edition features 17-inch alloy wheels, heated seats, automatic climate control, SiriusXM® satellite radio, MAZDA CONNECT™ Infotainment System with navigation, a BOSE® nine-speaker audio system, i-ACTIVSENSE safety technologies, including blind spot monitoring with rear cross-traffic alert, lane departure warning and automatic high-beam control, and equipped with the 6-speed Manual Transmission, among other amenities. The winning bidder also will receive a Mazda-branded BOSE SoundLink® Mini Bluetooth® speaker in a gift box, along with select items from Mazda’s upcoming Heritage Collection apparel line. For more information, please visit www.MazdaUSA.com